"Wonka exerts a powerful psychological grip over the world's children," said Arthur Slugworth, president of Slugworth Confections. "They are devoted to him with a loyalty that borders on the fanatical, eagerly lapping up Scrumdiddlyumptious Bars by the millions at his command. But when we found evidence that Wonka was developing so-called 'everlasting gobstopper' technology--'the mother of all gobstoppers'--we knew it was time to act."
The echo of a platitude from the mouth of a fool.
— Ambrose Bierce