Why the Xbox 360 instead of Sony's PS3? It includes a Blu-ray player. The Xbox 360 is outselling the PS3 domestically about 2 - 1.
For all I know Microsoft waved fat stacks of cash under Netflix's corporate nose for the exclusive. OK, whatever, that's what companies do. Please don't try to insult the intelligence of your audience by spinning it as a market share thing, or else you'd be on the Wii first.
You will reach the highest possible point in your business or profession.