The “Chronic…(WHAT?)…cles of Narnia” thing has been all over BoingBoing and YouTube and del.icio.us and digg and torrent sites and wherever else by now, of course, but I still need to give NBC kudos for formally acknowledging the idea of word-of-mouth marketing and posting this segment as a free download on the iTMS.
(Also worth noting — NBC/Universal posted a free “behind the scenes” thing for Battlestar Galactica at the same time.)
The trouble with this country is that there are too many politicians
who believe, with a conviction based on experience, that you can fool
all of the people all of the time.
— Franklin Adams