Friday, December 23, 2005


NBC Actually Understands Marketing Sometimes


a cupcake!The “Chronic…(WHAT?)…cles of Narnia” thing has been all over BoingBoing and YouTube and del.icio.us and digg and torrent sites and wherever else by now, of course, but I still need to give NBC kudos for formally acknowledging the idea of word-of-mouth marketing and posting this segment as a free download on the iTMS.

(Also worth noting — NBC/Universal posted a free “behind the scenes” thing for Battlestar Galactica at the same time.)


:: Dave Walker 10:19 (EST/EDT) [+]

:: [/entertainment/tv]
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Mundus vult decipi decipiatur ergo. -- Xaviera Hollander [The world wants to be cheated, so cheat.]