The “Chronic…(WHAT?)…cles of Narnia” thing has been all over BoingBoing and YouTube and del.icio.us and digg and torrent sites and wherever else by now, of course, but I still need to give NBC kudos for formally acknowledging the idea of word-of-mouth marketing and posting this segment as a free download on the iTMS.
(Also worth noting — NBC/Universal posted a free “behind the scenes” thing for Battlestar Galactica at the same time.)
Most people are unable to write because they are unable to think, and
they are unable to think because they congenitally lack the equipment
to do so, just as they congenitally lack the equipment to fly over the moon.
— H.L. Mencken